Hi everybody! Last week we talked about using advocates as your best form of word of mouth advertising. It sounds so easy but nothing happens unless you raise the bar higher for your advocates for NO REASON AT ALL, other than you know they will spread the love.
Looking for ways to raise the bar...
1. Send thank you cards with $25 to $100 gift certificates in them. One for them and one for a friend.
2. Send flowers to a customer that is having a rough time. This does not have to be overly expensive-it is the thoughtful card that goes with it that matters.
3. Keep notes on these highly elusive advocates of jewelry they like, finger sizes, colors, length of necklaces that they prefer, types of clasps, and basically anything else that pertains to them. This way when someone special comes in to shop for them, you know without a doubt that what you are picking is absolutely what they want!
This type of confidence cannot be bought. You have earned it. This all starts with the owners and managers. You are who will make your customers into the best advertising around!
I would like to take a moment to thank all of who have read the blog so far and I cannot wait for your comments! Come on and try leaving a post! You all are the reason I am doing this! I know a few of you out there are really interested in figuring out how things work and how to make things better, but if we don’t share and learn from each other, how can we ever grow? Put your questions and ideas to me and I will get you the information you need to make changes and to grow! Anything is possible in this day and age-you just have to reach for it! It’s only a blog spot away...
Just give it a shot. At least you know you’ll get one answer! :)
Happy days,
Kelly
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3 comments:
this is interesting ms. kelly
Keeping customer records definitely sets your store apart. Remembering a customer's name has gotten a very positive reaction; we have even gotten thank-you notes for sending a thank you note!
Research into buying habits shows that more than price, what turns people off from a business is the perception that the business doesn't care whether they shop there or not. Showing that you do care, by the way you treat them in the store, by follow up calls or notes, and by remembering their likes and dislikes as you describe here, are cheap and easy things that make a difference!
I love this whole idea of blogging to help other small jewelry store owners. My husband and I own a small store in the midwest. I keep customer birthday/anniversary information and send cards every month. Hand written!!!
Kari
akersofdiamonds@yahoo.com
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